"Cash Do Cash Lo"
Campaign
- Launch
Date: February 1, 2025, for three months.
- Objective:
Incentivize cash deposit and withdrawal transactions for IPPB customers.
- Rewards:
- End
Users: ₹3 per transaction (max 2 per month, min ₹1,500).
- IPPB/DoP
Hierarchy: Rewards based on percentage and absolute improvements in
transactions.
- Monitoring:
Monthly progress checks; disqualification for malpractice.
- Benefits:
Increased liquidity, improved customer service, and reduced transaction
fees.
·
End users participating in
the campaign will receive ₹3 per transaction for cash deposits and cash
withdrawals, with a maximum of 2 transactions per month for each type, and a
minimum transaction amount of ₹1,500.
· The benefits of the contest for promoting cash deposit include a positive impact on CASA, increased float income for the bank, and additional liquidity for cash withdrawals. For cash withdrawal, it fulfills customer needs, helps reclaim AePS issuer customers, and reduces interchange fee burdens on AePS transactions.
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